Rumors of a gold iPhone have been floating around since June, but no one has been taking them seriously, until now. Citing "sources in a position to know," and other blogs such as iMore, the normally reliable John Paczkowski of AllThingsD, claims Apple will release an “elegant gold tone" iPhone in September. But why?
As iMore points out, the rumored iPhone 5S is only expected to receive a bump internally, not externally. Perhaps Apple is just trying to spice up what could potentially be perceived as another "boring" iPhone S model launch by adding a third color option. According to Paczkowski, Apple probably chose gold because it's "the easiest colors to anodize," and it is a "sought-after color option at the higher end of markets like China."