Despite all the rage surrounding the Gold iPhone 5s, consumers in the US have been more interested in space gray. This is according to research from Consumer Intelligence Research Partners (CIRP), in a report detailed by MacRumors. While the data shows the gold model trailing in last place, limited availability could be affecting the numbers.
At the same time, black iPhone models have historically been more popular. In any event, the data reflects that 43 percent of iPhone 5s units sold in the US were space gray. Silver came in second place with 30 percent of sales, and the coveted gold iPhone 5s clocked 27 percent. 400 consumers were surveyed for the study by CIRP during the month after iPhone 5s and 5c launch.